IMPROVING sector of Small and Medium Enterprises (SMEs) in particular Troso Ikat weaving amid an increasingly tight competition is to maintain product quality.
In addition, by making a breakthrough new product designs or so-called product innovation. That would create a sense of dynamic market from time to time.
Things to consider for Weaving Troso can survive is to maintain quality. As the market share of more open, business people or poor crafters do not necessarily scrambling to sell their products cheaply by reducing product quality.
Hope Craft Weaving TrosoHope was delivered by Vice Regent Ahmad Marzuki in discussion with the theme''Weaving Enterprise Development in Central Java'', on Tuesday (26/10) in the Office of the Secretariat of Jepara.''Competition antarpengusaha should be done in terms of service delivery to consumers.
How to serve consumers well by making a new breakthrough. With so not us who follow the market tastes, but was able to create a sense of the market and demonstrate the existence in the market,''he said.
In the dialog that guided Secretariat Head of Public Relations Jepara, Hadi Priyanto, presenting two speakers each Abdul Jamal, entrepreneurs ikat Troso Jepara and Adi Eko Priyono marketing consultant who also serves as executive director Budi Santoso Foundation (BSF) of Semarang.
Marzuqi said, had been weaving Troso experienced a fluctuating trend. This is not out of the various problems that blanketed the starting raw material is more difficult, less product design to meet market tastes, to the marketing problem.
Policies of ASEAN-China free trade against Troso Weaving Craft
''Free-market policies of ASEAN-China (ACFTA) more or less influence on the development of textile industry in Indonesia. China's products are considered cheap threaten the survival of domestic industries including SMEs,''he said.
Abdul Jamal added that the SME sector is largely determined continuity of policies and support given from management training, marketing assistance and capital. Troso woven uniform usage policies for civil servants since 2003, is an indication that the government is very concerned about the existence and sustainability of this sector.
Currently, developing Troso woven into the back of most people living Troso Village.
Of the approximately 19,317 residents, 21.4 percent dependent on this sector. Currently, the business units there are approximately 257 business units ikat.
The number of business units ikat Troso
The number of these business units continues to increase dibading previous year. In 2006 the number of new weaving units have 238 units, year 2007 increased to 241 units of business, in 2008 increased to 250 units, and in 2009 increased to 257 businesses. An increasing number of business units, also accompanied increase in the amount of labor from 2135 people (2006) to 2571 persons (2009).
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